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AOT Group and TXA announce alliance
15 May 2008
In a major step forward for Australian tourism, The AOT Group today announced that they will be the first Australian wholesaler to become a point of sale for Australian product via Tourism Exchange Australia (TXA), increasing the availability of e-commerce enabled Australian product to all Distributors utilizing the TXA.
“Distributors using TXA will now have access to the live inventory from over 1,000 tourism providers marketed by the AOT Group, enhancing the marketability of Australian hotel rooms, apartments, seats and tickets throughout the world” said AOT Group CEO Andrew Burnes.
“Our partnership with TXA reinforces the AOT Groups position as one of the leading points of sale of Australian travel products globally and harnesses the power of TXA’s technology with AOT’s content” said Mr Burnes
Liz Ward, General Manager of ATDW said “We are extremely pleased to welcome AOT Group as one of the main points of sale for Australian product within the TXA. It reinforces the open nature of TXA and the inherent principle that TXA is committed to ensure the transaction for a product occurs with trusted commercial players in the industry”.
Importantly, this initiative also shows the opportunities for wholesalers to take an active role in the TXA initiative and capitalize on their relationship with their clients. TXA reinforces the role of Wholesalers as one of the important options the Australian industry has in ensuring it is e-commerce enabled.
V3 Managing Director Shane Crockett explained that by utilizing the Open Booking Exchange TM technology TXA has been able to lead the way in providing a neutral exchange to enhance the on line marketing of Australian tourism products.
“The AOT Group wins because they have a bigger range of Distribution channels available to their supplier partners, the consumer wins, because they get to see a much wider range and choice of product and the Australian tourism suppliers win because they are able to reach many more potential customers” said Mr Crockett.
ENDS
For more information please call Shane Crockett +61 (418) 911988, Andrew Burnes on (03) 9867-7233 or Liz Ward on +61 (419) 578 200
About AOTGroup
Australia's leading distributor of travel products and services. AOT Inbound, Australia’s largest inbound operator, AOT Holidays, Australia’s largest wholesaler and Australian On-Line Travel operate some of the world's most sophisticated trade & consumer booking engines.
AOT offers more than 4000 Australian and New Zealand tourism products (of which 1,000 will be available through TXA) located in more than 600 destinations - both major cities and regional areas.
About Australian Tourism Data Warehouse
ATDW is owned by all the State/Territory government tourism organisations, as well as Tourism Australia. It was established in 2001 to create a comprehensive, high quality database that is available to licensed distributors to publish on their web sites.
About Vcubed Pty Ltd (V3)
V3 provides innovative proven products and services that promote growth and efficiency in the leisure industry. One of the core products of V3 is the V3Travel System which enables tourism businesses to sell live inventory in real time to customers through multiple internet distribution channels.
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