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Discover Australia and TXA announce distribution alliance
09 June 2008
AdelaideNow.com.au Launches Travel Booking Service
In a first for Australian tourism and a major initiative for South Australian Tourism, AdelaideNow, V3 and the South Australian Tourism Commission have partnered to directly sell accommodation, tour, events and attraction inventory direct to the public through AdelaideNow.com.au.
Through the online travel pages a huge array of South Australian travel product is presented live and ready for sale directly from the customer to the product provider.
Visitors to the site can now quickly and easily search for South Australian rooms, seats and tickets through AdelaideNow and book directly with the properties. Rod Savage, editor of AdelaideNow said, “This is an Australian first for any news media, providing a unique service to Adelaide Advertiser readers and visitors to AdelaideNow and helps promote and stimulate South Australian tourism in the online travel world. It reinforces the localism and richness of AdeliadeNow.”
SATC CEO Andrew McEvoy said, “The partnership with AdelaideNow as a distribution point for South Australian tourism product is an example of the vision and initiative inherent in the ConnectSA concept to bring a new world of distribution to the South Australian travel industry by developing a range of non traditional online channels to sell their product.
V3 Managing Director Shane Crockett explained that by utilizing the V3Travel System South Australia has been able to lead the way in the opening up of non traditional distribution channels and expand the universe of distribution open to Australian tourism properties.
Importantly, this initiative also shows the opportunities for media to take an active role in the travel sector and capitalize on their relationship with their readers and website visitors and opening up entirely new revenue streams. This new role for media in the travel space signals they will no longer simply hand off their customers to third parties, but actively participate in selling travel inventory.
AdelaideNow.com.au is Adelaide’s leading news, information and entertainment site powered by The Advertiser and Sunday Mail. It is updated throughout the day with breaking news and information. The email e-Edition of The Advertiser is also produced by the AdelaideNow.com.au team and is delivered to subscribers each weekday afternoon. Register at AdelaideNow.com.au to receive this free edition. AdelaideNow.com.au is owned by Advertiser Newspapers Pty Limited, a News Corporation Company.
Released by
Advertiser Newspapers Pty Limited
For more information contact
David Kuchel
Marketing Manager, AdelaideNow.com.au
Tel: 08 8206 3443
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