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V3 Connects MICROS – Fidelio to Tourism Exchange Australia
25 May 2009
Travel marketing and software provider V3 (Vcubed Pty Ltd), today announced the launch of the
direct connection to MICROS-Fidelio’s distribution platform; myfidelio.net to its Open Booking
Exchange (OBXTM) technology. The connection will enable hotels using the myfidelio.net distribution
platform to immediately and easily present their rooms with live price and availability to the
multitude of distribution points through Tourism Exchange Australia (TXA). Through this single point,
hotels can quickly take advantage of the broad reach, depth and cost effectiveness of TXA
distribution channels.
V3 Executive Director and CEO Shane Crockett said, “The TXA integration to myfidelio.net delivers a
large number of quality Australian hotels the option to sell their rooms through a huge range of both
newly available and traditional distributors irrespective of the property management system each
property is using. For many properties using MICROS–Fidelio’s OPERA PMS or OPERA Central System
Solutions (ORS), they can enjoy cost effective end to end distribution connectivity with real time last
minute availability.”
This TXA integration benefits travel consumers who can search, book and pay for rooms through a
multitude of commercial and Government websites integrated to TXA. The two way connection
delivers distributors live availability and price, while the hotels have the bookings instantaneously
loaded real time into their OPERA Property Management.
Mr. Crockett explained that, “by utilising the OBXTM technology, TXA has lead the way in creating a
neutral exchange to enhance the online marketing of Australian tourism products. Properties using
MICROS-Fidelio solutions now have total distribution autonomy to present ‘live’ inventory through the
exchange.”
Liz Ward, General Manager of ATDW said “We are extremely pleased to welcome MICROS-Fidelio and
particularly myfidelio.net as one of the main points of sale for Australian product within the TXA,
especially at this time when Australian tourism is facing a difficult period due to the economic crisis.
It reinforces the open nature of TXA and the inherent principle that TXA is committed to ensuring
that the booking transaction for a product occurs with trusted commercial players in the industry”.
Stefan M. Piringer, President MICROS-Fidelio Asia Pacific said “MICROS continuously strives to
enhance the benefits of our product offering for customers and to extend product distribution
capabilities cost effectively. Utilizing V3’s unique integration to multiple channels including the
Regional Tourism entities across Australia is therefore a valuable addition to the overall
myfidelio.net distribution capabilities.”
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