Priceline and V3 announce the integration of Priceline global inventory to the power of Tourism Exchange (OBX™) platform.
Perth Australia 12 July 2020,
Priceline and Tourism Exchange have launched a live real time two-way connection between Priceline’s global accommodation inventory and Tourism Exchange’s diversity of unique global distribution channels.
Shane Crockett, CEO of V3, described the integration as “a significant step forward for the tourism industry in Tourism Exchange’s global territories”. He said, “Tourism Exchange is proven driver of increased destination activity and booking revenue through the heightened online visibility delivered through myriad low cost destination based distribution which attracts, and converts, at industry leading levels.” “Partnering with Priceline is yet another key integration to a aggregator global inventory source”, he continued.
Travelers benefit by having greater visibility of, and access to book, more accommodation inventory in the territories they are visiting.
Tourism Exchange brings its existing global and domestic network of key national destination websites, a multitude of local regional websites and DMO sites and numerous niche experience sites, representing a unique and unparalleled Distribution network.
About V3
V3 is a leading technology company for the travel and tourism industry.
V3 develops and implements its leading-edge digital tourism technology platform, branded Tourism Exchange, that delivers innovative marketplaces to countries focused on developing and digitizing their tourism industry. V3’s Tourism Exchange business model and technology solutions focus on optimising supply, distribution, destination digital marketing capability and big data to help drive tourism related economic activity in cities, states and national territories.
One of V3’s primary objectives is helping large, mid-sized, small, and micro tourism operators across all tourism segments compete equally, fully engaged in online marketing to drive bookings. And for destinations of all sizes to boost their digital profile, engage with travellers and stimulate their local industry.