VisitEngland launches TXGB platform connecting tourism businesses in England to the world

2 July 2019

V3 is proud to announce our latest OBX™ platform deployment, in partnership with VisitEngland and Rainmaker Solutions, Tourism Exchange Great Britain (TXGB). 

TXGB is a one-stop shop for all English tourism suppliers; accommodation, attractions and experiences, to link to distributors with international and domestic reach to sell their products to a broader audience. 

VisitEngland Commercial Director Carol Dray said:

TXGB will drive bookings for the hundreds of thousands of tourism businesses in England by making it easier for them to access new markets and ultimately more customers.

England’s tourism product will be on show internationally to global distributors and their customers, promoting the latest tourism products, services and experiences, driving bookings and inbound tourism across the country, boosting regional economies.

Using V3’s Open Booking Exchange (OBX™) technology TXGB simplifies the process for businesses wanting to connect to multiple distributor channels. By connecting to tourism suppliers’ booking systems, TXGB ‘feeds’ live availability and pricing, as well as product descriptions, images and relevant content into national and international distributor sites.

V3’s CEO Shane Crockett, said “working with our partners Rainmaker and VisitEngland continues V3’s commitment to providing leading platform technology solutions that ensure destinations, such as England, sharpen their competitive position in the new digital tourism paradigm. Our focus is to develop technology that enhances the tourism industry’s business model, broadening capabilities throughout the industry to market and distribute tourism product and experiences to the world. TXGB is a great example of this progression.”

Suppliers can select as many distributors as they want and access to a wide range of booking data and sales analytics, so that businesses can more effectively and efficiently optimize the benefits of OTA and ‘alternative’ distribution channels. For those businesses that don’t have a booking system, or don’t have booking pages on their website, TXGB can also help get them up and running.

Distributors benefit from access to a wider range and depth of England’s tourism products, via an easy connection to TXGB.

To get connected to TXGB click here

TXGB was developed as part of the UK Government’s Discover England initiative administered by VisitEngland, to support the tourism industry develop world-class bookable English tourism products.


Stephen Wells

About V3

V3 is a leading technology company for the travel and tourism industry. V3 creates and operationalises tourism platforms that are leading edge technology, and delivers associated services, as business solutions focused on optimising revenue across all travel distribution channels with unrivaled speed, intelligence, and scalability. 

V3’s well established OBX™ technology platform facilitates all tourism providers presenting content, live rates and availability, programmatically to online distributors, allowing for real-time, online booking of live accommodation, tour, and event and attraction inventory. 

OBX gives integrated distributors the particular unique advantage of direct access to live inventory from smaller businesses that otherwise might not be available to them due to the limitations of the legacy ‘allocation’ based model.

V3’s focus is helping large and small, and micro tourism operators across all tourism segments, fully engage in online marketing to get more online bookings. We particularly focus on enabling small tourism businesses to access as many sales channels as possible to increase the online profile of their business and the digital profile of destinations.

• TXGB is launching in conjunction with the roll-out of ‘Taking England to the World’ programme for England based travel trade.
• For more information on Rainmaker see:
• For more information on V3 see:

< Back to all news